Why I built it
Keon Etminan, founder
When my doctor ordered an MRI, I did what the law says a patient can do and went to the hospital's website to find the price. The page moved from soft blues and smiling nurses to a directory of enormous, cryptically named files. The first one I opened froze my laptop.
That contrast stayed with me. The rule required hospitals to publish their prices and did nothing to reward making them readable, so they didn't. I later learned the name for this: mechanism design, the study of how rules shape behavior. Compliance here was a format choice.
I had been handling MRI and CT files since I was fourteen, when I started a small company building imaging exhibits for personal injury lawyers, so the files themselves didn't scare me. I started writing parsers. About six months later, that was Numora.